Taste of thunder

Growing up, it was the "grown-up's drink". Kids drank milk, fresh fruit juice and at times maaza and frooti. It was way ahead in time, when giants like Pepsi and Coca Cola had not made their way to where we grew up.

Anything prohibited is fascinating and so was carbonated drinks. In the market those days were Thumbs-up, Limca, Bovanto and Paneer Soda and everyone of those drinks I drooled over as I drank my frooti.

I do not remember my first taste of Limca, Bovanto or Paneer Soda but I clearly remember sipping Thumbs-Up and hating it. I later feel in love with Bovanto and Panner Soda but never had the guts to try Thumbs-Up.

Fast forwarding to present day, I regularly guzzle down diet coke and pepsi. And this trip to India I made sure I had my fill of Bovanto (it is available mainly in southern Tamil Nadu but found certain stores in Chennai stocking them up) and panner soda (a Trichy exclusive). I wanted to try Thumbs-up and see if my taste buds had evolved over the ages.

R being an ardent devotee of Thumbs-up started his search in the famous supermarkets and petti kadais in Velachery. No one stocked up Thumbs-Up and finally he hit gold at a small tea kadai. Excited he tasted thunder and was left disappointed.

It seems trademark strong taste of Thumbs-up had been replaced with. a rather washed down taste. Small talk with the shopkeeper enlightened us further. It seems that Thumbs-up is now a part of Pepsi and unlike Pepsi shopkeepers so not get any incentive for stocking up Thumbs-up.

Another bottle down the drain! RIP Thumbs-Up they say you were the best. I regret not trying you and loving you in your heydays.

Sent via BlackBerry from T-Mobile


Kavi said...

Bovonto come in pet bottles now. And still continues to do well. Other brands from the kalimark stable have their own marketshare !

Thumbs Up is one heck of a brand, despite the fact that i dont quite like colas. It is in a sad state from the day Ramesh Chauhan sold it off !

Pooh! said...

I know about Bovanto pet bottles but they are not easily available in other parts of TN other than the Madurai, Virudhunagar, Sivakasi belt. They are available in certain places in Velachery these days.
Thumbs-up.. I do not even want to go there... it was something else..